The Early Modern Atlantic Economy Edited by J. McCusker...

On one hand a group of historian argues the notion that Brazil and the Caribbean experienced a sugar revolution while on the other hand another group argues that there was no such thing as a sugar revolution, what Brazil and Caribbean experienced was simply a sugar boom. In order to assess which group of historians is more accurate, one must first understand the concept of a sugar revolution and what factors must be present in order for a sugar revolution to occur. The concept of a sugar revolution is one that states there was a drastic change from the cultivation of tobacco to the cultivating of sugar cane, changing the country`s economy, politics and social structure within a short period of time. According to B.W. Higman there are†¦show more content†¦When sugar cane was introduced those planters who owned small plots of land either had to sell their land, merge their land with another planter and enter into a partnership or buy more land in order to grow sugar cane. Sug ar cane could only be grown on large plots of land which ranged from 150 acres to 500 acres in Barbados and in Jamaica 300 acres to 5000 acres. The type of labour also changed within the Caribbean islands of Barbados, Jamaica, Nevis, Antigua and Montserrat from free labour to slave labour. Tobacco cultivation required a very small labour force, but with sugar as the new cash crop a large labour force was needed in which the Dutch provided by bringing African slaves. Therefore the white populations of these countries declined while the black populations increased due to the sugar revolution. Even though the governments of these Islands made efforts to keep the black-to-white ratio ten to one, according to Greenwood, Robert, Hamber, S, Dyde, Brian ‘ the ratio became extremely difficult to maintain during the years passed’. This population change occurred during the early years of the sugar revolution up to the mid-1700s. In Barbados there were 18 000 whites and 5 500 blacks in 1645 and by 1660 there were 20 000 whites and 30 000 blacks while Jamaica had 4 500 whites and 1 500 blacks in 1658 to 8 500 whites toShow MoreRelatedRethinking Mercantalism Essay15042 Words   |  61 PagesRethinking Mercantilism: Political Economy, the British Empire, and the Atlantic World in the Seventeenth and Eighteenth Centuries Author(s): Steve Pincus Reviewed work(s): Source: The William and Mary Quarterly, Vol. 69, No. 1 (January 2012), pp. 3-34 Published by: Omohundro Institute of Early American History and Culture Stable URL: http://www.jstor.org/stable/10.5309/willmaryquar.69.1.0003 . Accessed: 06/09/2012 12:18 Your use of the JSTOR archive indicates your acceptance of the Terms

Effects Of Greek Mythology - 2052 Words

The myths of Zeus, Hera and the other Olympians are well known worldwide, as are those of the many demigod heroes, such as Hercules and Daedalus. Although their stories are familiar, the effects that they had on life in Ancient Greece and the rest of the world is unknown to most people. Although many may not know it, Greek mythology had a large effect on life in Ancient Greece through names, religious practices and places, festivals, architecture, and wars. The first way that Greek mythology affected daily life in Ancient Greece was through its effect on the names of places in Greece, many of which we still hear today. Major cities in Ancient Greece were often named after the gods so that the cities could receive special blessings†¦show more content†¦When money was made, Athena was also pictured on both sides of the coins for a time. Although not all cities renamed themselves after the patron god, this is a very well-known way that Greek mythology affected life in Ancient G reece. Another way that the names of places were affected by Greek myths is through its effect on religious practices and sacred places. One such place that was important to the Greeks was the sacred place of Delphi. Delphi was dedicated to Apollo, the god of prophecy. It is also believed by the Greeks to house its namesake, the Oracle of Delphi, which would proclaim prophecies to those that worshipped it and made sacrifices. People from all over Greece flocked to this area to give offerings to the Oracle in hopes of receiving a prophecy. Another sacred place to the Greeks was Mount Olympus. Mount Olympus was the tallest mountain in Greece, and was believed to be the home of the gods. It was chosen as such because in Greek mythology, this is the place where the gods took their stand against their parents, the Titans. In this battle, the gods climbed the mountain to attack from out of range of the Titans. After winning the battle and becoming the supreme deities of Greece, the gods h ave resided there ever since. Even more, the base of the mountain the home of the nine muses, goddesses of the arts. This affected the lives of many Greeks because it influenced what they did and where they had to travel to when they felt theyShow MoreRelatedGreek Mythology: Influences and Effect to Greek Civilization5325 Words   |  22 PagesINTRODUCTION â€Å"Mythos†- a Greek word meaning â€Å"tale† and the origin of the word mythology; according to the dictionary mythology means, a traditional story aiming to explain the meaning of things concerning deities and demigods. Greek Mythology has been known to be one of the footprints left by the civilization of ancient Greece to our history and these mythology somehow shed a light to the culture, life style, religion and history of ancient Greece since the mythology were the primary basis of theRead MoreGreek Mythology and Its Effects on Civilization803 Words   |  4 PagesGreek religion encompasses the collection of beliefs and rituals practiced in ancient Greece in the form of both popular public religion and cult practices. Many Greeks recognized the major gods and goddesses, such as Zeus, Poseidon, Hades and many others through philosophies such as Stoicism. The religious practices of the Greeks extended beyond mainland Greece to the islands and costs of Ionia in Asia Minor to Sicily and southern Italy, and scattered Greek colonies in the Western MediterraneanRead MoreComparing Roman And Greek Mythology1354 Words   |  6 Pages Roman Vs. Greek Mythology Roman and Greek mythology are full of complexities. Much of Greek and Roman everyday life revolved around these myths. Many similarities are obvious between Roman and Greek mythology because the Romans borrowed a significant amount of their myths and gods from the Greeks. Although Roman and Greek mythology have a few components in common, they also have many various aspects that cause differences in their cultures. First of all; values, morals, traditionsRead MoreThe Importance of Greek Mythology1650 Words   |  7 PagesThe importance of Greek mythology Today, the ancient Greek myths still fascinate readers throughout the world. There are thousands of books written about the importance of Greek mythology in the formation of modern-time societies. There are hundreds of movies created about the adventures of Greek heroes. Apparently, the events, creatures, and people described in the ancient Greek myths were not real; however, their mythical nature does not undermine the importance of Greek mythology in defining theRead MoreEssay about Schwetzingen Castle and Mythology931 Words   |  4 PagesSchwetzingen Castle and Mythology: The Connection The beauty and history of the grounds at Schwetzingen Castle is unmistakable. There is a deep history part of its roots in mythology. There are over one hundred statues that decorate the property with many that depict some kind of god, hero or representation of something in mythology. There are also many examples of other cultures scattered around the grounds. The way they are portrayed, their faces and poses tell the story of how they were perceivedRead MoreI believe that mythology should still be taught in schools, although with less of an emphasis and600 Words   |  3 Pages I believe that mythology should still be taught in schools, although with less of an emphasis and across more cultures. Myths are important parts of literature, and have complexity that is different than normal novels. Also, myths teach about the culture of their time, as well as how people lived and what they believed. Along these lines, I think that other cultures’ myths should also be taught, as th ey also teach about the people of their time. Mythology is an important form of literature thatRead MoreAnnotated Bibliography On Ancient Greece1107 Words   |  5 Pagesand every day. Various gods ruled these different city states. Mythology was very huge in Ancient Greece. There are so many different folktales and myths from Ancient Greece. Do you ever wonder if any of those ancient Myth’s were true? Ever believe that those myths still help shape society today? 1. Burrell, Roy. The Greeks. New York: Oxford University Press, 1989. This book explains how the Minoans helped influence Ancient Greek mythology in many ways. Most people believe that the Ancient Greece usedRead MoreGreek Mythology And The Mythology1154 Words   |  5 Pagesand lessons of Greek mythology have shaped art and literature for thousands of years. Later Greek writers and artists used and elaborated upon these sources in their own work. Did you know that in ancient Greece, stories about gods and goddesses and heroes and monsters were an important part of everyday life. They explained everything from rituals to the weather, and they gave meaning to the world people saw around them. Many consumer products get their names from Greek mythology. For example sportsRead MoreAthenas Impact on the Lives of Ancient Greeks Essay1027 Words   |  5 PagesAthena was the Greek Goddess of many ideas, but she was famous mostly for her superior wisdom, her cunning skills in times of war, and her implausible talent for household tasks, such as weaving and pottery. She was celebrated more than any other God in ancient mythology, was t he supposed inventor of countless innovations, and her figure gave reason for Greek woman to gain rights long before others of their time. The goddess of war, the guardian of Athens, and the defender of Heroes; Athena’s impactRead MoreEssay about Exposition of Mythology846 Words   |  4 PagesExposition of Mythology Since the beginning of time people have found great interest in the study of mythology and its origin. For the past five weeks I have been studying this deep and complex issue and have come to the conclusion that without myths history would not be the same. In this paper I will discuss what myths are and how scholars have broken them down. Scholars such as Joseph Campbell go into great detail to explain mythology and how it effects the human life. First you must determine

Imagery Tone and Word of Choice Free Essays

â€Å"Imagery, Tone and Word Choice† An author can establish the mood of the story by either using figurative language or through using word of choice. Figurative language means the language that utilizes expressions or words with a meaning which is totally different from the literal interpretation. It can also mean different words but that have the same meaning. We will write a custom essay sample on Imagery Tone and Word of Choice or any similar topic only for you Order Now Word of choice is when you choose to use words that are descriptive and specific that tell your readers what you are trying to say. For example: instead of using a word like sad or unhappy the author decides to use instead a word like sorrowful or morbid. Or instead of using a word like happy the author uses a word like overjoyed or pleasant to be specific to the readers. In the readings Beowulf and Grendel translated by Seamus Heaney, Beowulf translated by Francis B. Gummere, Beowulf translated by Benjamin Slade, and Beowulf translated by David Breeden the translators used word of choice imagery, and tone both similar and differently to be precise about what they wanted to tell the readers. There is a difference in complexity of the writing when it comes to word choice. In the reading Beowulf and Grendel translated by Seamus Heaney the translator chose to begin the story with: So. The Spear-Danes in days gone by and the kings who ruled them had courage and greatness. We have heard of those princes’ heroic campaigns. † (249). While in the reading Beowulf translated by Francis B. Gummere the translator started the story with: â€Å"LO, praise of the prowess of people-kings of spear-armed Danes, in days long sped, we have heard, and what honor the athelings won! † (1). Both readings Beowulf translated by Benjamin Slade and Beowulf translated by David Breeden started somehow the same. Beowulf translated by Benjamin Slade started by: â€Å"Listen! We—of the Spear-Danes in the days of yore, of those clan-kings—heard of their glory. how these nobles performed courageous deeds. † (1). The translator David Breeden began his translation with: â€Å"Listen: You have heard of the Danish Kings in the old days and how they were great warriors. Shield, the son of Sheaf, took many an enemy’s chair, terrified many a warrior, after he was found an orphan. (1). The translation by David Breeden and Benjamin Slade started with â€Å"Listen† but they both used a different expression towards the word. Benjamin Slade used the word like in a more aggressive and possessive manner while David Breeden used the word in a more calmly and peaceful manner. Seamus Heaney and Francis B. Gummere started their translations differently from David Breeden’s and Benjamin Slade’s translations but both of their translations were written like in more o f a poetry format than the other two translations. Imagery was also used by the translators to create visual descriptive images in the readers minds. David Breeden used imagery to create a visual image of when one of the characters died and his people carried him to the sea and his body was laid in a ship which was conducted by the sea with no destination. This part of the translations gives a briefly description of what occurred: â€Å"Shield died at his fated hour, went to God still strong. His people carried him to the sea, which was his last request. In the harbor stood a well-built ship, icy but ready for the sea. They laid Shield there, propped him against the mast surrounded by gold and treasure from distant lands. † (1-2). Francis B. Gummere used imagery to give us an image of Beowulf’s life in the sea and adventures with evil monsters and other creatures. The translator used: â€Å"ME thus often the evil monsters thronging threatened. With trust of my sword, the darling, I dealt them due return! Nowise had they bliss from their booty then to devour their victim, vengeful creatures, seated to banquet at bottom of sea; but at break of day, by my brand sore hurt, on the edge of the ocean up they lay, put to sleep by the sword. † (66). David Breeden gave us an image of Shield’s last death wish. He used some words like for example: sea, ship, treasure and gold. Francis. B Gummere gave us an image of Beowulf’s adventures with monsters and how they laid at the edge of the sea after he defeated them. Gummere used some words that point imagery like for example: evil monsters, sword, vengeful creatures, and sea. Slade’s translation used imagery to make us imagine or picture the hardships and journeys on the sea. How Beowulf’s and the other warriors lives were risked and the battles they had with monsters. He translated: â€Å" ‘Listen, you a great deal—Unferth, my friend Breca, told of his journey. Truth I claim that I sea-strength greater had, hardship on the waves, than any other man; we had it agreed, being lads, and vowed— being both then still in the years of youth—that we out on the ocean our lives would risk, and thus we did. We had naked swords when we rowed on the ocean-sound. † (12). Benjamin Slade used words like for example: journey, hardship, waves, youth, risk, and naked swords to give imagery. Tone was used differently by some of the translators then the others. Some used more positive tones in their translations. While other of the translators used more negative tones. Francis B. Gummere used a negative tone in the translation. This part of the translation has a tone of negative attitude: â€Å"With envy and anger and evil spirit endured the dole in his dark adobe, that he heard each day the din of revel high in the hall: there harps rang out, clear song of the singer†¦.. riumphant, sun and moon for a light to lighten the land-dwellers, and braided bright the breast of earth with limbs and leaves, made life for all of mortal beings that breathe and move. † (3). Some words that point out a negative tone are: envy, anger, triumphant and mortal. Benjamin Slade also used a negative tone in this part of the translation: â€Å"That was great misery for the Friend of the Scyldings, a breaking of his spirit. Many often sat the mighty at counsel; pondered a plan†¦.. against the sudden horror, to do; sometimes they pledged at holy temples sacred honouring, in words bid that them the demon-slayer would offer succor from the plight of the people. † (4). Benjamin used different words that point out a negative tone, some are: misery, horror, demon-slayer and spirit. David Breeden used a positive tone in this part of his translation: â€Å"The words of the poet, the sounds of the harp, the joy of people echoed. The poet told how the world came to be, how God made the earth and the water surrounding, how he set the sun and the moon as lights for people and adorned the earth with limbs and leaves for everyone. Hrothgar’s people lived in joy, happy until that wanderer of the wasteland, Grendel the demon, possessor of the moors, began his crime. † (3). Some of the clue words that he used a positive tone are: harp, joy, sun, moon, earth and happy. Which makes it some sort of like a peaceful tone. Seamus Heaney translation used a positive tone in the following part of his translation: â€Å"Beyond the whale-road had to yield to him and begin to pay tribute. That was one good king. Afterwards a boy-child was born to Shield, a cub in the yard, a comfort sent by God to that nation†¦. Shield had fathered a famous son: Beow’s name was known through the north†¦. behaviour that’s admired is the path to power among people everywhere. † (427. ) Some clue words that Heaney used that points out tone are: tribute, famous, power, and admired . In conclusion the translators used word of choice, imagery, and tone both similar and differently to be precise about what they wanted to tell the readers. It is like a comparing and contrasting on what in the translations was common and what was different. Primary Source: Heaney, Seamus. â€Å"Beowulf’. Norton. Kindle Edition. (2001-02-17). Kindle Location 434. Secondary Sources: Breeden, David. â€Å"Beowulf’. The adventures of Beowulf an Adaption from the Old English. 1-4. Print. Gummere, B. Francis. â€Å"Beowulf†. Beowulf, 8th century. 1-66. Print. Slade, Benjamin. Beowulf. (2002-12). 1-65. 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If you want to change the world, be that change. free essay sample

How can a person convince others to follow? One must understand, fabricate, and practice an idea before preaching it to other. Publicizing It is the best way as people follow what they see. Media plays an Important role In this. However, even media is not reliable. In essence, all the work rests upon oneself. I am Inclined to believe that we are responsible for the changes we bring In our lives. If we have the power to make trivial alternations, we also possess the ability to bring about revolutions. One step at a time, we can make the necessary amendments. Firstly, we must get a hold of all the affairs going on around us. It Is crucial to gain the required knowledge before setting out. We cannot make changes without understanding the current affairs. Subsequently, we must devise such a strategy which is effective and appealing. Similarly, we have to know our target and the paths leading to it well before starting the journey towards it. We will write a custom essay sample on If you want to change the world, be that change. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is indispensable for it to be alluring to the people. Above all, we must apply this change in ourselves. It is, as I reckon, the most vital part. We have to become a practical example for the people.We should not only tell them what to do, but also show them how to do it. Finally, we must promote the reforms we have made. We can do this with the help of different forms of media. The unreliability of media, however, makes the process a bit more difficult. Hence, we should perform all the duties ourselves. As demonstrated, the steps for bringing a change start from ourselves and end at ourselves. Everything from comprehending and planning to practicing and preaching is all upon us. Therefore, we must set our minds and make ourselves determined towards a better future.

Freedom Of Press Essays - Diana, Princess Of Wales, Henri Paul

Freedom Of Press From the moment she stepped foot outside, Princess Diana of Whales had camera lenses and microphones pushed in her face. She was constantly pursued and for this reason she sometimes had to hide or disguise herself in order to avoid the unyielding persistence and constant harassment of the press. Eugene Robinson, a journalist in England said, "For the tabloids, day in and day out, no story is bigger than the royal family. All the tabloids employ royal-watching reporters, some of whom have become celebrities in their own right. The story of Princess Diana of Whales was the biggest story of all." (Sabjan, 1998) Princess Diana could not even stay out of the public eye when she was behind the walls of the royal estate. The press broke the story of her failing marriage, her intercepted phone conversation with a male friend, and finally her new relationship. The Princess often complained about the coverage, saying "Any sane person would have left (Britain) long ago." (Sabjan, 1998) But with an abundant amount of freelance photographers stalking her every move upon her leaving Kensington Palace, that idea proved impossible. Pushed almost to the edge by constant press harassment, Princess Diana was ready to consider making an attempt to avoid the public altogether. During her last interview, Princess Diana told writer Richard Kay that she was "Going to complete her obligations to her charities and then completely withdraw from her formal public life." (Sabjan, 1998) The public had forced itself into the life of a celebrity and caused the pressure from the media to become overwhelming. Princess Diana did stay in England, however, and used the incredible amounts of media attention to her advantage. Princess Diana had numerous charities and good causes that were important to her so she used the press to promote them, all the while helping to shape her own image. Unfortunately, in the case of Princess Diana, the press and their use of aggressive tactics resulted in a tragedy. Princess Diana and her friend Dodi Al-Fayed had just left the Ritz Hotel in Paris, France, late Saturday night, August 30, 1997. Sending a regular chauffeur and limousine ahead as a decoy, Princess Diana and Al-Fayed left out of a different hotel entrance and entered a Mercedes S-280 driven by Henri Paul. Some photographers saw this, and began to follow the Mercedes on motorcycles and cars. Henri Paul tried to lose the photographers as he increased the car's speed, but the photographers continued to follow, chasing the car through the streets. Eyewitnesses saw the motorcycles swarming the Mercedes as it entered a tunnel traveling over 60 miles per hour. The speed limit in the tunnel was 30 miles per hour. Inside the tunnel, the Mercedes hit a curb, lost control, and slammed into a concrete barrier post, then flipped several times. Dodi Al-Fayed and driver Henri Paul were killed at the scene of the accident. Princess Diana was brought to a hospital where doctors had to open her chest to fix a wound to a major blood vessel. Princess Diana's heart was directly massaged for 2 hours, but the doctors were unsuccessful in saving her life. Princess Diana was pronounced dead at the hospital 4 hours after the accident. (Sabjan, 1998) Soon after their deaths, seven of the photographers were arrested, declared by police as manslaughter suspects because they were the reason the car was speeding in the first place. The Princess' death had a large impact on the United States. She was a public figure that others could model their lives after and she was involved in several charities in the United States. The First Amendment to the United States Constitution grants the press immunity, but several arguments have risen for some type of further regulation. The press has an extensive history that must be observed and understood for an accurate analysis of the problems that face the press today. When the United States Constitution was written in 1787, primary authors James Madison and Alexander Hamilton had to "sell" it to the American people. The Constitution articles were written in newspapers throughout the country. These articles are now collectively known as The Federalist Papers. Without these articles, it is doubtful that the experiment known as The United States would have ever happened. Seeing the power of the press, the founding fathers guaranteed its complete freedom on the first amendment to the Constitution. (Schwartz, 1992, p.174) The Freedom of the press was designed to act as another independent outside check system. A check on either the Executive, Legislature, or

Free Essays on Dell Ad

Abstract A potentially profitable use of hypertext is hidden in plain sight. But the hard fact remainsÃ…  hypertext, or to be more specific, hyperfiction, is still not considered "mainstream." The fact that Babylon 5, ostensibly, turned a profit on what was virtually a hypertext work, begs the questionÃ…  why hasn't the hypertext world turn a profit yet? This proposal hopes to answer the question by suggesting a new use for hyperfiction. This is an obvious attempt at getting the HT community to re-orient their focus to a business and profit-oriented perspective. A SWOT analysis on the current state of the hypertext art world is started. This is an exercise that considers factors such as authoring, distribution and consumption in order to develop a list of features; Strengths, Weaknesses, Opportunities and Threats. After completing the exercise, the light is turned on certain segments of the entertainment industry, whose use of a hyperfiction-like structure in some very successful genres, i.e., sitcom spin-offs and "sequel-prequel-multiple ending movies", has proven there is an appetite for hyperfictional material. An argument is then made for an emphasis in the packaging and marketing of any new product that adheres to an evolutionary model. A use case is then proposed for the purpose of creating a new product, which is essentially a subset of a specific hyperfictional work. Finally, it is demonstrated why certain participants within the entertainment art world are the natural candidates for consumption of this product. SWOT analysis of hyperfiction The SWOT analysis is a tool used in industry for dissecting a product, concept or strategy. The process reveals the superstructure of the object of the SWOT. Only then is one able to take a current problem facing the object and link qualities of its superstructure to innovative ideas that may produce a solution. The SWOT below examines the current state of hyperfiction from an ou... Free Essays on Dell Ad Free Essays on Dell Ad Abstract A potentially profitable use of hypertext is hidden in plain sight. But the hard fact remainsÃ…  hypertext, or to be more specific, hyperfiction, is still not considered "mainstream." The fact that Babylon 5, ostensibly, turned a profit on what was virtually a hypertext work, begs the questionÃ…  why hasn't the hypertext world turn a profit yet? This proposal hopes to answer the question by suggesting a new use for hyperfiction. This is an obvious attempt at getting the HT community to re-orient their focus to a business and profit-oriented perspective. A SWOT analysis on the current state of the hypertext art world is started. This is an exercise that considers factors such as authoring, distribution and consumption in order to develop a list of features; Strengths, Weaknesses, Opportunities and Threats. After completing the exercise, the light is turned on certain segments of the entertainment industry, whose use of a hyperfiction-like structure in some very successful genres, i.e., sitcom spin-offs and "sequel-prequel-multiple ending movies", has proven there is an appetite for hyperfictional material. An argument is then made for an emphasis in the packaging and marketing of any new product that adheres to an evolutionary model. A use case is then proposed for the purpose of creating a new product, which is essentially a subset of a specific hyperfictional work. Finally, it is demonstrated why certain participants within the entertainment art world are the natural candidates for consumption of this product. SWOT analysis of hyperfiction The SWOT analysis is a tool used in industry for dissecting a product, concept or strategy. The process reveals the superstructure of the object of the SWOT. Only then is one able to take a current problem facing the object and link qualities of its superstructure to innovative ideas that may produce a solution. The SWOT below examines the current state of hyperfiction from an ou...

Architecture year 2 essay. Management, practice and law Essay

Architecture year 2 . Management, practice and law - Essay Example All the above features will be explained under â€Å"architecture and me†. Additionally, one’s position on sustainability and the potential value of one’s practice will be presented under â€Å"architecture and the world†. The second section of the paper will investigate the proposition for a building. The unrealised, virtual subject will be critically analysed on the basis of energy consumption, pollution, and density issues, in order to assess the quality of the proposition. Thesis Statement: The purpose of this paper is to examine the kind of architect one wants to become, including appraising the principles of business management and law one would adopt to underscore one’s professional practice. Further, one’s position that would characterize future work with respect to sustainable architectural design will be explained. Secondly, Nakheel Tower, an unbuilt sky-scraper in Dubai, United Arab Emirates will be critically analysed in relation to urban density, environmental pollution One of the prime objectives in project delivery is sustainable construction which â€Å"minimizes impacts on the environment, generates minimal waste during the construction process and produces energy efficient, low maintenance buildings† (Elmualim, Czwakiel, Valle, Ludlow & Shah 2009: 94) with an emphasis on ecology and green designing of buildings. A complex and diverse concept encompassing a wide range of disciplines, sustainable development is defined as â€Å"development that meets the needs of the present without compromising the ability of future generations to meet their own needs† (Garland, Hadfield, Howarth and Middleton 2009: 1144). Due to a fragmentation of interests in the building processes, ambiguity regarding the definition of sustainable buildings and absence of easily recognizable business cases, there can be difficulty faced in creating sustainable buildings. For these reasons, the United Kingdom government has formulated relevant policies for